Swatch Atlanta 96′
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Swatch Atlanta 96′

November 21, 2014
This pavilion was a temporary structure specially designed and erected for Swatch at the 1996 Olympic Games in Atlanta. Located in Centennial Olympic Park, the building was conceived as an experiential space embodying a synthesis of technology, art, exhibits and architecture. This concept resulted from collaboration between Pfau Long Architecture and team of exhibit designers, artists, graphic designers, marketing people and fabricators. The resulting pavilion was a glowing and translucent structure assembled of a light gauge steel armature and extruded polycarbonate panels of varying degrees of transparency. Inspired by Swatch’s trademark ‘jellyfish’ watch, the skin both reveals and obscures the inner ‘guts’ of the pavilion and changes its character depending on the light and time of day. The resulting composition, involving sound and touch as well as visual stimulus, varies the viewer’s experience through physical inter-action, education and playfulness. The building is not only fun and informative, but it also changes or perception of time and its role in Olympic sports.

Location / year

Centennial Olympic Park / 1996

Project Type


Architect/ Principal in Charge

Peter Pfau, FAIA, LEED AP


David Yama
Robert Shepherd
Kit Gibbs
Casper Mork-Ulnes
Mallory Shure
Melissa Szpik-Serrao
Chris Tymoff
Tim Kobe
Daniel Krivens
Karen Mar
Wilhelm Oehl
Scott Oliver
Martin Venzky

Project Manager

DeWitt Brock

Project Scope


Square Footage

10,000 GSF

Photographic Credits

Views 1,5,6 – Mark Largent
View 2 – Eight Inc. (Tim Kobe)
View 3,4 – Mark Darley (Esto)

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