Reebok Re-useable
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Reebok Re-useable

November 21, 2014
Reebok’s program requirements are represented by two major forms within the “kit of parts” of the exhibition structure. The “Bar” contains the larger spaces below and meeting/conference rooms on the second level, while the “Petal” shapes contain special lounge-type spaces. The design allows for flexibility and different size deployments, enhancing marketing presentations at future exhibitions. The design effort for this project focused on achieving increased sustainability, allowing the reuse of normally disposable exhibition structures.

Location / year

Atlanta, GA / 1998

Project Type



Peter Pfau, FAIA, LEED AP


Karen Mar
Mallory Shure
Brad Berman
Micheal Fuller
Dwight Long
Casper Mork-Ulnes
Jay Serrao
Michael Young
Sherin Yuan
Martin Venezky
Scott Oliver
Geoff Kaplan

Project Scope


Square Footage

8,000 GSF

Photographic Credits

Sally Painter

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