Reebok’s program requirements are represented by two major forms within the “kit of parts” of the exhibition structure. The “Bar” contains the larger spaces below and meeting/conference rooms on the second level, while the “Petal” shapes contain special lounge-type spaces. The design allows for flexibility and different size deployments, enhancing marketing presentations at future exhibitions. The design effort for this project focused on achieving increased sustainability, allowing the reuse of normally disposable exhibition structures.
Location / year
Atlanta, GA / 1998
Peter Pfau, FAIA, LEED AP
Karen Mar Mallory Shure Brad Berman Micheal Fuller Dwight Long Casper Mork-Ulnes Jay Serrao Michael Young Sherin Yuan Martin Venezky Scott Oliver Geoff Kaplan
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